Cook is leading the implementation of blockchain traceability into the tuna longline sector, starting in Fiji. This innovation is revolutionary to combating IUU (illegal, unreported, unregulated) fish sales, illegal harvesting, fisheries mismanagement, lack of data collection and will redefine the way fisheries are managed in the future and set a new standard for sustainability within the resource. Their project is not only introducing technology into a cottage industry, but it is introducing the most advanced technology on the current market which is all being lead by an NGO. Hear about the hurdles and successes.